Bachelor of Business Administration – General

A practical business degree designed to build confident managers with real-world skills.

This degree is offered either directly as an IBAS qualification or as a dual-degree option in collaboration City University Malaysia, enabling students to select the pathway that best aligns with their individual needs and aspirations.

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Duration

 2–4 years

Study Mode

Onsite & Full-time

Language

English

ECTS

180 – 300 ECTS

Specialisations

6 Specialisations

Location

Campus Zurich

This degree is offered either directly as an IBAS qualification or as a dual-degree option in collaboration City University Malaysia, enabling students to select the pathway that best aligns with their individual needs and aspirations.

Upon completing the Bachelor of Business Administration – General program students will have gained strong managerial skills, professional communication skills, managing people skills, strategic skills and personal development skills which will allow them to join the workforce with confidence and excel in their career.

Career opportunites in Business Administration include a Customer Relations Officer, Entrepreneur, Marketer, Sales, Loan Officer, Commodities Trader, Banker, Human Resource Associate and many more opportunities in the business administration field.

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Programme Start Dates

  • October Intake

  • April Intake

Please note that there are no intakes in January or August.

Application Deadlines

  • Non-visa applicants: Applications must be submitted at least one month before the programme start date.

  • Visa applicants: Applications must be submitted at least three months before the programme start date to allow sufficient time for visa processing.

Early application is recommended to ensure timely enrolment.

Academic Qualification

A recognised High School Diploma (or equivalent secondary school qualification).

English Language Proficiency

Applicants must demonstrate English proficiency at a minimum of CEFR Level B2 (Common European Framework of Reference for Languages).

The CEFR is the standard European framework used to assess language ability across listening, reading, writing, and speaking. A B2 level indicates upper-intermediate proficiency, meaning the applicant can understand complex texts, participate confidently in academic and professional discussions, and produce clear, structured written communication suitable for higher education study.

How to Demonstrate English Proficiency

English proficiency may be demonstrated through:

  • An internationally recognised English language test showing B2-level equivalence

  • Prior education completed in English

  • Official documentation confirming English as the language of instruction

  • Other recognised language certificates aligned with CEFR B2

Visa Applicants

Applicants requiring a student visa should note that English language documentation requirements may vary depending on the relevant embassy or immigration authority. In certain cases, specific standardised English test results may be required as part of the visa process.

To qualify for graduation, students must:

  • Successfully complete and pass all required academic courses

  • Successfully complete all required internship components

  • Successfully complete and submit the Capstone Project

All academic and practical requirements must be fulfilled in accordance with programme regulations in order to be awarded the degree.

Students will study core & specialisation courses and each course is completed within a period of 4 weeks.

The core courses in the Bachelor of Business Administration provide every student with a strong foundation in key areas of business. These courses develop essential skills in management, communication, marketing, and professional growth. The core courses remain the same for all students, regardless of which specialisation is chosen, ensuring a shared base of knowledge across the program.

Programme Information

BBA Specialisations

Choosing a specialisation allows you to shape your Bachelor of Business Administration degree around the areas that matter most to your future career. Each pathway builds on the strong foundation of core courses, then dives deeper into targeted skills and knowledge.


Click on the options below to explore each Specialisation and see the courses you’ll complete in your final year (or optional 4th Year – honours year).

Note:  Upon completion, students will earn an International Business Academy of Switzerland (IBAS) Bachelor in Business Administration.

4 Years – Based on the Academic Year with Internships

Core Courses
People in Organizations
Marketing Principles & Practices
Managing a Work-based Team Project
Personal & Professional Development
The Business Environment
Administrative Services

Hosptiality Specialisation: Specialisation Courses
Other Specialisations: Project Work

Internship & Internship Report

Core Courses
Managing Communication
Business Organisations in a Global Context
People Management
Finance for Managers
Employability Skills
Business Ethics

Hosptiality Specialisation: Specialisation Courses
Other Specialisations: Project Work

Internship & Internship Report

Core Courses
Planning a New Business Venture
Risk Management
Customer Relationship Management
Leadership & Management
Managing Quality and Service Delivery
Personal Leadership & Management Development

Hosptiality Specialisation: Specialisation Courses
Other Specialisations: Project Work

Internship & Internship Report
Research Project

All Specialisations: Specialisation Courses

Capstone Project

3 Years – Based on the Academic Year with NO Internships

Core Courses

People in Organizations

Marketing Principles & Practices

Managing a Work-based Team Project

Personal & Professional Development

The Business Environment

Administrative Services

Managing Communication

Business Organisations in a Global Context

Hosptiality Specialisation: Specialisation Courses
Other Specialisations: Project Work

Core Courses
People Management
Finance for Managers
Employability Skills
Business Ethics
Planning a New Business Venture
Risk Management
Customer Relationship Management
Leadership & Management

Hosptiality Specialisation: Specialisation Courses
Other Specialisations: Project Work

Core Courses
Managing Quality and Service Delivery
Personal Leadership & Management Development
Research Project

Specialisation Courses for all Specialisations
Hospitality Management students must complete an additional 2 specialisation courses

Capstone Project

Intensive 2 Years – Based on the Calendar Year with NO Holidays & NO Internships & NO Specialisations

Core Courses
Business Environment
Resource Management
Communication Skills
People in Organisations
Administrative Services
Personal & Professional Development
Managing Communication
Business Organisations in a Global Context
People Management
Finance for Managers
Employability Skills
Business Ethics

Core Courses
Planning a New Business Venture
Risk Management
Customer Relationship Management
Leadership & Management
Managing Quality and Service Delivery
Personal Leadership & Management Development
Research Project

Capstone Project

Notice

Institutional Status
IBAS is a private institution and does not hold recognition under the Swiss Higher Education Act (HEdA). As such, it is not accredited by the Swiss federal government or any cantonal authority.  For more information about Swiss accreditation standards, visit AAQ.

Program-Specific Accreditation
IBAS is in the process of accrediting its BBA programs via. ACBSP accreditation. The Accreditation Council for Business Schools and Programs (ACBSP) is recognized by the Council for Higher Education Accreditation (CHEA) in the United States.

Ongoing Accreditation Efforts
IBAS is actively pursuing Swiss University of Applied Sciences accreditation. However, it is important to note that current or existing programs are not guaranteed to be included under any future accreditation, and such a recognition/accreditation is not guaranteed to be obtained.

To support students seeking a state-recognized qualification, IBAS has established partnerships with recognized institutions, including ATHE (Awards for Training and Higher Education) in the UK. Through this collaboration, IBAS has aligned its curriculum to allow students to earn dual certification via ATHE. More details about ATHE are available at ATHE.

For information on UK progression routes, please visit ATHE Progression Routes.

Additionally, IBAS offers dual-degree programs through partnerships with Malaysian institutions, which provide recognized qualifications under the Malaysian Higher Education System. These partner institutions include:

  • Asia e University (AeU)
  • Genovasi University College

NOTICE NOT ALL SPECIALISATIONS ARE SUPPORTED AS DUAL OR 2-IN-1 OPTIONS. PLEASE INQUIRE FOR MORE INFORMATION.  

Important Notice
Students seeking an academic qualification that is recognized and regulated by a government authority are strongly encouraged to consider our dual-degree programs for BBA, MBA, and DBA. These programs are available through partnerships with Malaysian universities or via ATHE in the UK, followed by top-up options to complete their qualifications.

Offering top-up to AeU BBA programs

Offering dual award for BBA