Bachelor of Business Administration – General
A practical business degree designed to build confident managers with real-world skills.
This degree is offered either directly as an IBAS qualification or as a dual-degree option in collaboration City University Malaysia, enabling students to select the pathway that best aligns with their individual needs and aspirations.
Duration
2–4 years
Study Mode
Onsite & Full-time
Language
English
ECTS
180 – 300 ECTS
Specialisations
6 Specialisations
Location
Campus Zurich
This degree is offered either directly as an IBAS qualification or as a dual-degree option in collaboration City University Malaysia, enabling students to select the pathway that best aligns with their individual needs and aspirations.
Upon completing the Bachelor of Business Administration – General program students will have gained strong managerial skills, professional communication skills, managing people skills, strategic skills and personal development skills which will allow them to join the workforce with confidence and excel in their career.
Career opportunites in Business Administration include a Customer Relations Officer, Entrepreneur, Marketer, Sales, Loan Officer, Commodities Trader, Banker, Human Resource Associate and many more opportunities in the business administration field.
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Programme Start Dates
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October Intake
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April Intake
Please note that there are no intakes in January or August.
Application Deadlines
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Non-visa applicants: Applications must be submitted at least one month before the programme start date.
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Visa applicants: Applications must be submitted at least three months before the programme start date to allow sufficient time for visa processing.
Early application is recommended to ensure timely enrolment.
Academic Qualification
A recognised High School Diploma (or equivalent secondary school qualification).
English Language Proficiency
Applicants must demonstrate English proficiency at a minimum of CEFR Level B2 (Common European Framework of Reference for Languages).
The CEFR is the standard European framework used to assess language ability across listening, reading, writing, and speaking. A B2 level indicates upper-intermediate proficiency, meaning the applicant can understand complex texts, participate confidently in academic and professional discussions, and produce clear, structured written communication suitable for higher education study.
How to Demonstrate English Proficiency
English proficiency may be demonstrated through:
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An internationally recognised English language test showing B2-level equivalence
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Prior education completed in English
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Official documentation confirming English as the language of instruction
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Other recognised language certificates aligned with CEFR B2
Visa Applicants
Applicants requiring a student visa should note that English language documentation requirements may vary depending on the relevant embassy or immigration authority. In certain cases, specific standardised English test results may be required as part of the visa process.
To qualify for graduation, students must:
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Successfully complete and pass all required academic courses
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Successfully complete all required internship components
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Successfully complete and submit the Capstone Project
All academic and practical requirements must be fulfilled in accordance with programme regulations in order to be awarded the degree.
Students will study core & specialisation courses and each course is completed within a period of 4 weeks.
The core courses in the Bachelor of Business Administration provide every student with a strong foundation in key areas of business. These courses develop essential skills in management, communication, marketing, and professional growth. The core courses remain the same for all students, regardless of which specialisation is chosen, ensuring a shared base of knowledge across the program.
Programme Information
BBA Specialisations
Choosing a specialisation allows you to shape your Bachelor of Business Administration degree around the areas that matter most to your future career. Each pathway builds on the strong foundation of core courses, then dives deeper into targeted skills and knowledge.
Click on the options below to explore each Specialisation and see the courses you’ll complete in your final year (or optional 4th Year – honours year).
General — Specialisation Courses
Completed in the final year of study (Year 3 or optional Year 4).
- Marketing Communications
- Sales
- Project Management
- Human Resource Management
Finance — Specialisation Courses
Completed in the final year of study (Year 3 or optional Year 4).
- Financial Decision Making for Managers
- Accounting
- Managing Finance in the Public Sector
- Economics for Business
Managing People — Specialisation Courses
Completed in the final year of study (Year 3 or optional Year 4).
- Human Resource Management
- Managing Change
- Sales
- Project Management
Operations Management — Specialisation Courses
Completed in the final year of study (Year 3 or optional Year 4).
- Logistics & Supply Chain Management
- Managing Change
- Risk Management
- Project Management
Sales & Marketing — Specialisation Courses
Completed in the final year of study (Year 3 or optional Year 4).
- Factors Determining Marketing Strategies
- Marketing Communications
- Sales
- Branding
Hospitality Management — Specialisation Courses
Completed in the final year of study (Year 3 or optional Year 4).
- Quality Management for Hospitality & Tourism
- Business Strategy for Hospitality & Tourism
Additional Hospitality Courses by Year
1st Year
- Front Desk
- Food and Beverage
2nd Year
- Rooms Division Operations
- Rooms Division Supervision
3rd Year
- Food and Beverage Management
- Facilities Management in the Tourism & Hospitality Industry
Students who are not in the Hospitality Management specialisation complete a Project during this time.
Note: Upon completion, students will earn an International Business Academy of Switzerland (IBAS) Bachelor in Business Administration.
